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Allister Frost

A marketer in a digital world

Biography

Allister Frost, founder of Wild Orange Media, helps people in organisations do better business through rapidly-evolving marketing channels. Voted Digital Marketing Personality of the Year in the UK, Allister is well-known for his public speaking and authoritative understanding of the digital world.

He is a specialist in emerging and future marketing techniques and works across numerous industries helping marketers get ahead of technological advances and develop future-ready capabilities. While Head of Digital Marketing Strategy at Microsoft he gave fresh impetus to brands including Xbox, Windows and Office by making them more accessible to customers through real-time communication channels.

A Chartered Marketer and a Fellow of The Chartered Institute of Marketing, he regularly coaches and trains organisations around the world on a range of topics including B2C and B2B content marketing, the secret psychology of inbound marketing and future business transformation. During a marketing career spanning more than 25 years he has managed leading brands including Andrex, Huggies and Kleenex and delivered global campaigns for Windows and “I’M A PC”. As a respected industry thought-leader, Allister now helps organisations adapt to the changing communications landscape, ready themselves for the post-broadcast era, and unlock profitable commercial opportunities.

He works with a number of world-leading companies including Pfizer, Bloomberg, GE, Computacenter, Legal & General, Kia Motors, PwC and the Chartered Institute of Marketing. Allister is also the founder of Internet Safety School, a community initiative that helps parents keep their children safe online. In his spare time, he’s a keen photographer, real ale enthusiast and proud dad.

Topics

  • The Future of Marketing and Business Communications
  • Your Ticket to Ride the Disruption Train to a Better Digital World
  • Five Technology Truths that Should Keep Business Leaders Awake at Night
  • Beyond Likes: The Future of Social Media in the Pay for Play Era
  • How Social Selling can Transform your Lead Generation Results
  • The Psychology of Creating More Persuasive Communications
  • The Digital Measurement Myth and What You Can Do About It
  • Revamp, Repurpose and Retire: the Art of Making Your Content Work Harder

 

Testimonials

“The feedback from attendees – particularly of your presentation – was really positive. Yours was the highlight for many of the SMEs and business owners that I spoke to and gives us lots of positive momentum to work from for next year’s event and beyond.”

David Curtin, Chief Executive, Ireland’s Internet Day

“Thanks so much for speaking at Venturefest in Cardiff. You gave the event a forward-looking and global feel which is needed here, and the feedback I received from delegates was great.”

John Francis, Executive Director of Research & Business Engagement

Key Facts

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