GETTING THE MOST OUT OF YOUR SPEAKER… A salvo of ideas for you to consider by Geoff Ramm
By Tiffany Calvert, 25 Jan 2018
1. Social Media:
To create a buzz in advance of your event, ask your speaker to regularly send out promotional tweets, instragram pics or linkedin and facebook updates.
2. Pre Event Video:
To help boost bookings or to enthuse internal team members, simply ask the speaker to produce a short 90 second video of who they are, what they’ll talk about and most importantly what everyone will take away with them.
3. Post Event Video:
Grab your phone or video crew and capture the speakers’ thoughts after their talk. Ask them to highlight the key messages and their thoughts of the conference.
4. Tic Toc:
Ask for time…The great speakers will allow as much time as possible before and after their speech to mix and mingle with the delegates, answering questions and possibly generating ideas for people too.
5. Who’s next?
You may already have your eye on next years’ event and you’ll probably re-connect with the bureau or agent. But you should also ask your speaker who they would recommend and why. We’ve all sat through hundreds of talks and based on their time with you and your industry the speaker will give you one or two brilliant people to consider for next year.
Geoff Ramm, Creator and Author of Celebrity Service & OMG Marketing and International Keynote Speaker.